By Kristine Pratt, Manta Contributor
March 6, 2019

SEO isn’t rocket science, it’s just a lot of work. It’s an ongoing process that requires consistent effort, continual monitoring, and refining.

In our digital world where people seem to be on their phones more than they actually speak, knowing how to make a website stand from the crowd has never been more important. Helping to optimize a website and bring people to it is called Search Engine Optimization or SEO.

What is SEO?

SEO is the process of informing searchers and search engines who you are, what you do, and why you’re the best at it. Simply put, SEO helps make it easy for consumers to find your products and services online. This blog will give you a high-level overview of how SEO helps search engines organize, rank, and then present the most relevant and useful website results to when someone types in a search.

Search engines like Google and Bing evaluate websites based on a large number of factors to determine the best results to display to their customers. Therefore, SEO breaks down into two major parts.

How it Works

The first part helps search engines index and analyze your website so they can easily identify what your website is about and how it relates to different search terms or keywords. Google analyzes or crawls billions of sites every single month. SEO makes sure a website has all the information a searcher would want to know. Those websites with easy to understand information, content, and keywords will rank higher. Essentially, SEO helps a website put its best foot forward and give visitors a good experience.

The second part of SEO helps promote your website in other places on the web. We accomplish this by creating and promoting useful content on and off your website that users will like, share, and link back to. These actions are indicators to the search engine that consumers like what they found.  Search engines constantly update their algorithms to measure and even emulate real human behaviors. This helps them determine a website’s user friendliness and popularity.

Conclusion

Overall, SEO isn’t rocket science, it’s just a lot of work. It’s an ongoing process that requires consistent effort, continual monitoring, and refining.

Again, SEO is the process of helping search engines organize the trillions of websites in existence by providing searchers the most relevant information, services, and products they’re looking for. It is helps satisfy the individual needs of the searcher by quickly delivering content that not only matches their search query, but also delivers the best experience.